I was visiting Apple stores when the iPad shipped (in disguise, of course) and I saw, with my own eyes, and heard, with my own ears, a woman say to a salestard, “Why does this one cost more than this one?” And the salestard had to explain that one had more gigabytes which meant it could store more movies and music. Then the woman said, “And do I need to get a contract with AT&T?”
This was the first week of product shipment, when we were only shipping WiFi-only devices. Ahem. And yes, despite the fact that she had obviously done zero homework, and had likely never heard of any of these tech blogs that were foaming at the mouth non-stop for months about every tiny detail of the iPad — yes, despite her ignorance, she walked out with an iPad. The expensive one.
"— Fake Steve Jobs on clueless iPad consumers